At Attirelly, we’re building India’s ethnic fashion discovery and commerce platform — connecting customers with boutiques, designers, and ethnic wear brands across India.
Think Zomato for discovering outfits + Myntra for shopping.
With 1000+ stores onboarded and thousands of brands in the pipeline, we are building a creator and community ecosystem that helps customers discover ethnic fashion in a more authentic way.
At 0→1 phase, we are looking for a UGC & Influencer Associate who will work directly with the Founding team as Generalist.
Discover and onboard relevant influencers, fashion creators, stylists, and niche communities.
Evaluate creators based on audience relevance, engagement, and content quality.
Handle creator communication, negotiations, deliverables, and timelines.
Support creator campaigns around fashion trends, weddings, festivals, and brand moments.
Create briefs, coordinate content requirements, and ensure smooth execution.
Work with creators from idea stage to final content delivery.
Build UGC pipelines through creators, customers, boutiques, and fashion communities.
Coordinate shoots, approvals, content delivery, and content repurposing.
Build content assets that support brand and marketing campaigns.
Discover and onboard relevant wedding planners, stylists and makeup artists.
Explore collaboration opportunities and coordinate partner communication, activations, and creator-led opportunities.
Monitor creator and campaign performance — engagement, reach, traffic, customer actions, and content response.
Track creator-led campaign impact beyond engagement, including contribution towards brand growth and sales outcomes.
Identify which creators, audiences, and content formats drive the strongest results.
Maintain creator databases, campaign trackers, performance reports, and collaboration learnings.
0–4 years experience in influencer marketing, social media, content, community, or partnerships.
Good communication and relationship-building skills.
Comfortable managing multiple creators and partnerships.
Proactive, organized, and excited to build from scratch.
Want ownership, responsibility, and the opportunity to build from scratch.
Enjoy taking initiative, experimenting, and solving problems independently.
Prefer a typical 9-to-6 role with fixed tasks and predictable routines.
Expect everything to be fully structured and already defined.
📍 Location: Delhi ( in-office, Monday to Saturday )
💡 Compensation:
1 year experience: ₹25k–₹35k
2–4 years experience: ₹35k–₹70k + ESOPs Rs 3 Lac
📍 Website: https://attirelly.com
💡 Marketing Founding Member Role