Hey there!

We’re evaluating and evolving the visual language of WTF.
From textures to doodles to typography, animation and visual density, this is a focused audit of how the design system is perceived and experienced.

Your honest, design-first feedback will directly influence what we refine, reduce, systemise or rethink next.

Takes 7–8 minutes. Unfiltered opinions welcome.

Before you browse through the thumbnails and creatives, here’s a quick overview of our formats and how we approach design across them:
https://www.canva.com/design/DAHCx_vUc2Q/SxaIBZxmp8-nsIicf8jVVw/edit?utm_content=DAHCx_vUc2Q&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Name *

Email *

Have you watched WTF podcast episodes? *

Yes, regularly

Yes, a few episodes

Reels only

Aware but haven’t watched

In one word, WTF’s visual style feels *

If you saw a WTF creative without logo or context, would you recognise it as WTF? *

Yes, clearly

Maybe

Rarely

How do you feel about the typeface system used across creatives? *

WTF often adapts visual elements inspired by the guest’s background, industry, or culture in our IP "People by WTF". Do you notice this adaptive styling? *

Yes, clearly

Occasionally

Rarely

Not consciously

How does this guest-inspired styling feel to you? *

Would you prefer *

A stronger, unified WTF visual system

Highly adaptive episode-specific styles

A balance between both

How do you feel about the use of textures, patterns, and layered elements? *

Signature and strong

Interesting but busy

Overwhelming

Not distinctive enough

How do you feel about the mix of images, graphics, and animation? *

Cohesive

Experimental in a good way

Slightly chaotic

Needs stronger system

The intro animation feels *

Highly distinctive and ownable

Good but not iconic yet

Generic

I don’t recall it clearly

Do the visuals ever overpower the guest or conversation? *

Never

Rarely

Sometimes

Often

Do definitions, charts, and handwritten notes genuinely improve understanding? *

Yes, significantly

Sometimes

Mostly aesthetic

Distracting

Have you ever clicked on a WTF episode specifically because the thumbnail caught your attention? *

Yes, multiple times

Yes, occasionally

Rarely

How easy are WTF thumbnails to visually process within 2–3 seconds (in a feed)? *

Instantly clear

Clear after a second

Slightly hard to process

Overwhelming at first glance

This is a 2-part question. What should we absolutely continue doing visually? What should be stop or reduce? *

Are there any formats, visual styles, or design approaches you think we should experiment with? If possible, please share links or references below. *

From your experience, are there any tools, services, or platforms that have significantly improved your creative/production workflow? How and why could they help us? (Names or links appreciated) *

Any final thoughts? *

Made withBinary

WTF Visual Audit

WTF Visual Audit