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Formial Labs- Hiring Form- Marketing Head
Marketing Head ( Onsite, Bangalore )
Lead the future of dermatology in India.
Overview
Formial Labs is India's first dermatologist led, custom prescription grade skincare brand for common skin conditions , redefining how Indians treat acne, pigmentation, scarring, and ageing via a customized prescription formula that is delivered with 20x greater science backed efficacy and personalization than off-the-shelf solutions.
Role Overview
We are seeking:
A Marketing Head to take end-to-end ownership of brand, content, performance, and influencer marketing. This role is ideal for someone who can combine strategic clarity, creative instinct, and data-driven execution to build a category-defining skincare brand.
What You’ll Do
Build a cohesive, science-backed brand narrative, ensure consistent identity across all channels, and lead creation of high‑quality educational and engaging content across social, email, web, and offline touchpoints.
Run and optimise performance campaigns across Meta, Google, and emerging platforms while driving experimentation across creatives, funnels, and audiences supported by analytics and attribution.
Develop and manage collaborations with creators, dermatologists, and skincare educators, and build a scalable pipeline of UGC, testimonials, and creator-led content that fuels organic and paid channels.
Act as the single point of contact for all agencies between performance, creative, production, and influencer while owning briefs, timelines, deliverables, and alignment across teams.
Collaborate with dermatology and product teams to build GTM strategies for new formulations and protocols, and grow a community through transformation stories, educational content, and referral-driven engagement
Ideal Candidate Profile
3–6 years of experience in brand, content, or growth marketing within skincare, beauty, health-tech, or consumer internet sectors.
Strong understanding of skincare, ingredients, and consumer behavioural insights (or willingness to learn deeply).
Demonstrated ability to craft and manage aesthetically strong brands.
Comfortable working with data, funnel metrics, and performance dashboards.
Experience running influencer programs and managing creator relationships.
Thrives in fast-paced, high-ownership environments with evolving priorities.
Excellent communication, coordination, and leadership skills.
Why Join us?
Shape the future of personalised, dermatologist-led skincare and help redefine how India experiences clinical, science-driven treatments.
Build meaningful, trust-driven customer relationships while contributing to high-efficacy solutions that solve real, long-term skin concerns.
Work directly with dermatologists, scientists, and founders in a high-autonomy, high-ownership environment.
Create real impact at an early stage, influencing product, customer experience, and the next evolution of India’s subscription-driven skincare ecosystem.