What is Canvass?

Most consumer research happens in two modes - cheap and shallow, or deep and expensive. We're building a third mode. Our insight is that if you design the research experience the right way - right person, right context, right moment - people actually want to share. We're seeing 70%+ completion rates where the industry average is 30%.

We're a small team, pilots are running, and we're building towards open beta. If you want to know more before applying, that's what the first conversation is for.

https://canvass.club/

The Role

You'll be the primary engineer on the product, working directly with the founder. This isn't a team where you execute a spec and hand it off. You'll own architecture decisions, ship features end-to-end, and help shape what we build next.

This is not a role for someone looking for a shift for a better salary package. It's for someone who is genuinely excited pushing the limits of AI and building a global product from scratch and wants skin in the game.

What We're Looking For

Non-negotiable

You build things outside of work. Side projects, tools, experiments — doesn't matter. You just can't stop shipping.
3-5 years of full-stack experience, strong React/Next.js
You are Claudaholic and obsessed about the new coding tools and infra - Claude Code, Cursor, OpenClaw - and have developed a real workflow around them, not just dabbled
You work independently and have high agency. You figure things out of curiosity.
You've owned something end-to-end - not just contributed to a large codebase

Good to have

Worked on voice and video first AI models.
Built native mobile apps on Android or iOS.
Any genuine interest in research, product thinking, or consumer behavior

Compensation

₹25-30L per annum + 1% equity with standard vesting.

Location

Work from Office, 5 days + Alternate Saturdays, Bangalore.

About the Founder:

Dharmesh Ba has spent the last decade embedded in the Indian consumer internet ecosystem. Through 1990 Research Labs, he has worked with some of India's most prominent consumer brands - Duolingo, Meta, CRED, Udaan, Jar, Plum Insurance, and others - helping them understand their users at critical stages of growth.

He also runs The India Notes, a weekly newsletter on Indian consumer psychology and digital product design, read by 18000+ VCs, founders and product operators.

Canvass is built on the back of that research experience - the patterns seen across hundreds of consumer interviews, the frustration with how insights get buried in decks, and a conviction that the infrastructure for understanding consumers in India is still broken.

Founding Full Stack Engineer