About the Role

We are looking for a Senior Content Writer / Content Lead with 4–6 years of experience in creating high-quality, research-driven, and performance-focused content across competitive industries.

The ideal candidate should have strong experience in BFSI (banking, lending, insurance, investments, financial products), along with exposure to industries such as edtech, healthcare, real estate / proptech, and consumer brands.

This role requires someone who can own content from research to execution, work closely with SEO and growth teams, and create content that balances rankings, user intent, and business outcomes.

Key Responsibilities

Research, write, edit, and optimise high-quality content across websites, landing pages, blogs, product pages, guides, comparison pages, and SEO-focused assets
Create content for competitive and regulated industries such as finance, banking, loans, insurance, healthcare, education, real estate, and consumer brands
Work closely with SEO teams on keyword research, content briefs, search intent mapping, and optimisation opportunities
Develop content strategies and content calendars based on business and organic growth goals
Write content that balances SEO, conversion, readability, compliance, and user experience
Review and improve content for structure, clarity, accuracy, and performance
Manage junior writers, freelancers, or content contributors where needed
Ensure brand consistency across content formats and channels
Work with design, SEO, and marketing teams to create content-led growth assets
Stay updated with content, search, AI search, and industry best practices

Client & Communication Responsibilities

Present content strategies, audits, and recommendations to clients when needed
Explain content performance, traffic trends, ranking opportunities, and content gaps in a clear and simple way
Participate in client calls, review meetings, and strategy discussions
Work directly with clients to understand business goals, products, compliance limitations, and category nuances

Tools & Platforms (Hands-on Experience Required)

Ahrefs / Semrush (for keyword research, content gap analysis, competitor research)
Grammarly / editorial QA tools
ChatGPT / AI-assisted research and content workflow tools
Basic use of project management tools (Notion, Trello, etc.)

Requirements

4–6 years of hands-on content writing / content strategy experience
Strong experience in BFSI content (banking, lending, insurance, financial services, investments, financial products) is highly preferred
Secondary experience in industries such as edtech, healthcare, real estate / proptech, or D2C is a plus
Strong understanding of SEO content writing, search intent, keyword mapping, content optimisation, and organic growth
Ability to simplify complex topics into clear, engaging, and user-friendly content
Strong research and fact-checking skills, especially for regulated or technical industries
Experience writing commercial, informational, transactional, and conversion-driven content
Comfortable reviewing performance data and improving content based on insights
Strong communication and client-facing confidence

Preferred Skills

Experience managing writers or leading content workflows
Understanding of AI search / LLM content visibility is a bonus
Familiarity with compliance-sensitive content categories
Basic understanding of CRO and landing page messaging

What We’re Looking For

Strong writing quality and attention to detail
Strategic thinking with execution ability
Research-driven mindset
Ability to work in fast-paced environments
Ownership and accountability
Clear communication and client-facing confidence

Benefits

High ownership and learning opportunities
Collaborative and fast-paced work environment
Opportunity to work directly on strategic projects and client-facing initiatives
Flexible work environment (remote/hybrid)
Access to tools, resources, and training required for the role

Application Process

Submit your updated CV along with relevant work samples, portfolio links
Shortlisted candidates will go through an initial screening round
A practical assessment / role-specific task may be part of the evaluation process
Final shortlisted candidates will have one or more interview rounds to assess role fit, skills, experience, and communication abilities
Selected candidates will go through the final discussion and offer process