About ProV

ProV is building one of India’s most trusted dry fruit and healthy snacking brands. In a market historically dominated by fragmented sourcing and inconsistent quality, ProV’s advantage lies in its fully integrated operations — from import and processing to packaging and retail distribution across leading ecommerce platforms and modern trade.

While dry fruits have long been India’s most trusted premium gift, the category has remained largely unorganized. Buyers often struggle with inconsistent quality, unreliable sourcing, and poor packaging execution despite the highest gifting intent.

ProV is uniquely positioned to solve this problem.

With strong sourcing capabilities and a growing brand presence, ProV already operates a healthy gifting business across corporate, weddings, and events. The next step is to scale this into a year‑round category — building a distinctive gifting line that goes far beyond Diwali.

The Role

We are hiring a Head of Gifting Business to build and scale ProV’s gifting vertical into a major revenue engine.

This leader will own the strategy and execution for gifting across corporate gifting, weddings, events, and consumer premium gifting occasions.

The role requires someone deeply embedded in the gifting ecosystem — someone who understands how gifting decisions are made, how packaging drives perceived value, and how to execute reliably at scale.

You will work closely with founders, product teams, packaging vendors, and distribution partners to design gifting experiences that are visually impressive, operationally reliable, and commercially scalable.

What You Will Own

1. Build the Gifting Business Line

Scale ProV’s existing gifting business 2–3x over the next 24 months
Build a structured pipeline across corporate, wedding, and event gifting
Expand gifting beyond Diwali into year‑round occasions

2. Product & Packaging Strategy

Design high‑impact gifting formats across price points (₹500–₹5,000+)
Work with packaging vendors to create visually impressive and premium boxes
Balance perceived luxury with tight cost discipline

3. Vendor & Supply Network

Build deep relationships with packaging manufacturers, box makers, and finishing vendors
Develop a reliable ecosystem for rapid customization and high‑volume execution

4. B2B Sales & Partnerships

Build relationships with corporate procurement teams, event planners, wedding planners, and gifting agencies
Create repeatable programs for festive gifting, conferences, events, and large celebrations

5. Consumer Gifting Programs

Design ready‑to‑ship gifting collections for ecommerce and quick commerce
Understand consumer psychology around premium gifting and visual presentation

6. Operational Execution

Ensure flawless execution across large orders
Coordinate sourcing, packaging, logistics, and delivery timelines

Ideal Candidate

You are someone who has:

6–10 years experience in gifting, packaging, events, or related categories
Built or managed a meaningful gifting business line
Deep relationships with packaging suppliers and box manufacturers
Experience selling into corporates, weddings, and event ecosystems
Strong understanding of consumer psychology in premium gifting

You should also be:

Commercially sharp with strong margin discipline
Detail obsessed when it comes to packaging finish and presentation
Highly networked within the gifting and event ecosystem
Comfortable operating in fast‑moving entrepreneurial environments

Why This Role Matters

Gifting sits at the intersection of emotion, premium perception, and social signaling.

Dry fruits have always been the most culturally accepted premium gift in India. But the category has rarely been executed with the level of dependable branded quality that packaged goods like chocolate have now found.

ProV has the sourcing strength and brand foundation to change that.

This role will build the next generation of premium gifting experiences in the healthy snacking category.

Location

Mumbai (HQ) with travel

Compensation

15-18L salary + performance incentives + ESOP potential

Lead, Gifting Business — ProV